Sidney Alexander

Hello I'm Sidney, a creative technologist who bridges people and technology, turning complex problems into thoughtful experiences.

Previously improving digital experiences @ |

User Experience Product Thinking Research

My Selected Works

ParkDirect

Product Design User Research Mobile Design

Redesigning the parking experience to help drivers find, compare, and choose parking with confidence.

Improving Outlook

Usability Testing User Research Think Aloud

Evaluating Microsoft Outlook through user testing to identify pain points and improve the overall user experience.

Better Choice

Interaction Design Learning Experience Consumer Education

An interactive learning experience that helps consumers better understand products and make more informed choices.

Harvest Trail

User Interface Design Interaction Design Prototyping

Farmers market discovery experience built around scalable design, interactive components, and responsive prototyping.

Coming soon